Institute for Color Research

  

  
INSTITUTE FOR COLOR RESEARCH

  Color effects and directs the decision making process of the customer. It identifies a
  company, its product lines and the quality of the merchandise. We call this "The
  Power of Color". The Institute for Color Research is a unique color consultation
  service to CCI and its customers. We are internationally known for our color market
  insight and progressive views with the use of color and the impact of color upon consumer
  buying behavior. 

  
Research reveals all human beings make a subconscious judgment about a person,
  environment , or item within 90 seconds of initial viewing and that between 62% and 90% of
  that assessment is based on color alone. 

  
 As a service to our customers, The
  Institute for Color Research, conducts training seminars addressing the use of color and
  their impact on customers. "The Language of Color®" Course offered by the
  Institute, includes topics such as the human response to color, color and price point, and
  color combining. In effect, the course is dedicated to selling with color. The information
  contained in the course can be modified to accommodate small to large group settings. 

  
The Institute represents a blend of art, science, research, technology, and psychology.
  We provide the following benefits to improve the selling power of your products:

   Color education and training-both technical and esthetic

   Color system development, updates, and fulfillment

   Color merchandising assistance

   Trend and color forecasting

   Product development color specification

   Color palette definition for commercial projects

   Evaluation of existing color presentation and product enhancements

   Package and catalogue coloration

   Color information

   Color training tools and materials

  

  
FACTS 

  
Published Articles:

  Contract Magazine: Visible Insights for Designers

  Designers West: The Color Connection, and Guilt-Free Elegance

  Home & Garden: Make Color Work for You

  Journal of Video Retailing: Creating Sales Environment

  Decor Magazine: Series on Framing & Matting

  

  
Articles about the Institute have appeared in:

  A.S.A.P.

  Contract Magazine

  Decorating Retailer

  Egg Magazine

  Glamour Magazine

  Home Textiles Today

  Los Angeles Magazine

  New York Magazine

  Palm Springs Life

  Pittsburgh Post-Gazette

  Small World Magazine

  The Independent

  The Los Angles Times

  The Orange County Register

  The Tennessean

  Woman Magazine

  Woman Magazine

  

  
Institute Affiliations:

  ASID

  IIDA

  Color Marketing Group

  Detroit Color Council

  Inter Society Color Council

  

  

  
If you have questions or comments, please contact us by e-mail.

  
Copyright ©1997, Color Communications, Inc.